Kari Traa

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From Olympic champion to successful sports brand

Kari Traa founder of an international sports brand and three-time Olympic champion in Freestyle Skiing. A woman with grit, with a colorful view of the world. All of this is reflected in her collections, which extend far beyond the humble beginnings with knitted hats.

How Kari Traa started

Kari was tired of the male-dominated clothing collection, which was primarily black and grey, which didn't match Kari's young rebellious, colorful, and feminine mind. Therefore, she cut off the sponsors' logos to sew them onto her own colorful knitted hats. In 2002, she took it a step further, turning her hobby into a business. The Kari Traa collection has grown ever since to become a complete lifestyle brand for active women today. Kari is especially known for their lovely, soft merino wool styles, which are their iconic model.

FOR WOMEN – BY WOMEN

Women, development, and believing in oneself have always held a special place in Kari Traa's heart. Therefore, their slogan 'For girls - By Girls' means everything in the company, which today is an international success. Besides their fantastic products, Kari Traa has a positive energy and soul that inspires women worldwide.