G3

G3 - Produce products that last

Based in Vancouver, BC, Canada, G3 Genuine Guide Gear is an independently owned and operated manufacturer of industry-leading gear for backcountry skiing and snowboarding enthusiasts. Since our first avalanche probe made in 1995 for guides, G3 has remained committed to our roots; designing and producing innovative, durable, and reliable gear that professionals and mountain enthusiasts can trust.

Now with a successful 20-year history of industry-leading innovation and new product development behind us, G3 does not rest on its laurels. Our range of users has naturally grown as backcountry bliss intrigues more of the mainstream skiing and snowboarding community, but our focus remains the same - albeit a little more fun.

G3 engineers, constantly seeking improved solutions and new products, are passionate skiers who are not interested in producing gear that is only as good as the next giant brand. With backcountry skiers, snowboarders, and snow professionals relying on our gear for their safety, performance, and ease of travel, we constantly challenge ourselves to push the limits. Now with a complete range of skis, splitboards, climbing skins, AT bindings, poles, packs, and avalanche safety tools, we strive to not only make our gear innovative, durable, and reliable but downright enjoyable and easy to use.

Enjoy and be safe. G3 has your back for both.