Picture

Who is Picture?

Jeremy, Julien, and Vincent grew up together and shared a passion for skateboarding and snowboarding. From the streets of our neighborhood in Clermont-Ferrand to the Alps, there was always a good excuse to meet for a session.

At the time, Jeremy worked as an architect for the family business. His future was perfectly planned, but he dreamed of creating higher values for sustainability, values he had already introduced into his personal lifestyle.

Vincent was just out of leadership school and ready for a real professional challenge, while Julien worked in marketing at Coca Cola in Paris. Far away from the mountains, far away from any kitespot.

We all dreamed of something more, something to fulfill our passion, something that would reflect who we are. Skateboard and snowboard culture always had a great influence on us. We derive our sense of identity from the culture we created from films and by following riders who inspired us with their cool clothing style.

Then one day the question came: Why don't we start a brand? It made sense. We all hit a milestone in our lives and were missing something new. The challenge was extreme, but we wanted to beat the odds!

We were just on the same page: 100% committed responsibility and sustainability-driven eco-friendly design. The fact that we were greenhorns and had to learn everything did not kill our motivation, on the contrary. So we gained expertise in: starting a business, textiles, manufacturing, etc. which we took to a new level.