Flow

Flow

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The Story of Flow

Flow found its own way, they started in 1996, which ended up revolutionizing the snowboard industry, judged as a gimmick, Neil Pryde and Reinhardt Hans fought their way back, as they always wanted to make snowboard bindings, just more comfortable and simple. Their innovative technology enabled stepping in and out of bindings fluidly, instead of struggling with the old-fashioned strap. Flow's team consists of legends Scotty Lago and Mike Basich, who kicked ass in 2010, and afterward Flow became a really popular product. Flow is probably the most innovative in the snowboard world, they would rather go against the flock than be sheep.

Why choose Flow?

Flow is movement, a constant zen, it is the place where mind, body, and soul meet. Flow encapsulates that moment and hopes to inspire customers to appreciate the freedom and joy of snowboarding. Their unique binding system helps snowboarders worldwide.